Methods 101: Random Sampling

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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